A motivated and innovative self-starter with over a decade of experience in the culinary, travel, event, and hospitality industry. I have gained knowledge and experience that has evolved into advanced marketing skills and roles. I specialize in communication, relationship building, and customer satisfaction. I use these skills and expertise to build intriguing products, promote communities, enhance public perception, attract new business, and engage audiences.
MY KNOWLEDGE LEVEL
TRAVEL & TOURISM
SALES & MARKETING
MY WORK. SEE MORE >
2014 - 2020
THE PRETTY FORK
Directly accountable for all daily operations, business development, administration, customer service, and product inventory. Strategically recruited, hired, trained, and motivated a team of 10+ personnel; oversaw all performance management. Served as the key point of contact for 150+ vendors and 500+ customers monthly; identified areas for improvement and cost savings. Developed innovative new events to drive customer engagement; studied market trends; managed sales promotions.
2018 - 2019
Responsible for developing the events program; sales, marketing, administration, and staffing for a newly opening multimillion-dollar tourist attraction. Oversaw vendor negotiations, all event logistics, identifying areas for improvement, and cutting costs. Directly accountable for $500K in event revenue per year. Developed public relations events to engage both the local audience as well as the transient community..
2010 - 2014
HARD ROCK INTERNATIONAL
Sales & Marketing
Responsible for new store openings, hiring, and training of front house staff. Oversaw daily operations, including; scheduling, inventory, customer satisfaction, and employee morale—developed marketing campaigns for lead generation, community outreach, public events, trade shows, and grassroots.
2013 - 2014
Public Relations & Event Management
Owned and executed start to finish public relations campaigns for neighborhood restaurants. Responsible for partner development, event creation, marketing, sales, and communication. Oversaw daily operations, hosting events, blog writing, social engagement, and customer satisfaction.
2005 - 2009
First Responder & Logistics Lead
Led a response team in a fast-paced, uncertain, and ever-changing atmosphere to supply basic needs in areas ravaged by disaster. Responsible for building the infrastructure necessary to support the organizations there to help those in need.